Himanshu Pippal | Product Designer

Behavioral Design • UX Research • Social Impact Design

Cyber Scam Awareness

Duration

9 Months

Tools

Figma • FigJam • Premiere Pro • Google Forms • Suno • ChatGPT • NaraKeet

Problem

Began as an open-ended exploration into rising digital fraud, without a predefined problem statement, to understand how scams operate and why users continue to fall for them. A clear problem statement was defined later in the study.

Every strong product starts with thinking, not tools. I map the system, the user, and the constraints before touching a single frame. A well-reasoned structure makes the visual design almost inevitable

Objective

Clarity Is the
Feature

Build a solution that works at scale by validating it in the most constrained user environments

Identify key behavioral gaps between awareness and action in scam scenarios
Iterate across solution approaches to arrive at a simple, repeatable, and memorable intervention

Build a solution that works at scale by validating it in the most constrained user environments

Identify key behavioral gaps between awareness and action in scam scenarios
Iterate across solution approaches to arrive at a simple, repeatable, and memorable intervention

Outcome

The solution focused less on informing users and more on enabling them to act in the moment. This was delivered through posters, video narratives, and an audio song designed to reinforce a memorable scam-detection heuristic.

Process

Exploration → Secondary research → Field study (ethnography) → Behavioral observation → Insight synthesis → Problem definition → Ideation → Concept evaluation (recall, usability, scalability) → Solution selection → Validation → Iteration