Himanshu Pippal | Product Designer

Product Design • Service Design • Brand & Experience Design

Meri Mitti

Duration

6 Months

Tools

Figma • Adobe Illustrator • Field research methods

Problem

Traditional artisans struggle to communicate the cultural and emotional value behind their craft, leading to limited visibility, lack of trust signals, and low digital literacy, preventing fair pricing and meaningful connection with international buyers.

Every strong product starts with thinking, not tools. I map the system, the user, and the constraints before touching a single frame. A well-reasoned structure makes the visual design almost inevitable

Objective

Clarity Is the
Feature

Identify key barriers preventing artisans from accessing and succeeding in international markets
Bridge the gap between artisans and buyers through storytelling, transparency, and interaction design
Create a scalable ecosystem combining digital platform, branding, and physical touchpoints

Outcome

Improved discoverability and participation by aligning artisan needs with buyer expectations by creating an integrated ecosystem combining platform, branding, and packaging to enhance artisan visibility, establish authenticity, and foster emotional connection, enabling more meaningful engagement between artisans and global buyers.

Process

Secondary research → Competitive analysis → Field study → Data documentation → Insight synthesis → Gap mapping → Personas → Empathy mapping → Pain-point definition → HMW ideation → Solution direction → Branding → Packaging design → Platform design → Storytelling integration → Experience alignment